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Why Sales Teams Miss Their Targets Without Data Visibility
Manufacturers set aggressive growth targets every year. Revenue goals rise, expectations increase, and sales teams are pushed to deliver more. But there’s a fundamental gap that often gets overlooked. Most organizations set targets for sellers… without giving them the visibility needed to achieve them. Watch: The Visibility Gap in Sales Performance “We all provide sellers…
Read MoreThe Amazon Strategy That Delivered 5X B2B Growth | Forward Solutions
A Strategic Approach to Amazon Marketplace Growth Forward Solutions, a leader in outsourced sales and marketing, helped a hardware manufacturer achieve 5X B2B sales growth by successfully navigating the complexity of the Amazon Marketplace. As more B2B buyers turn to Amazon for procurement, manufacturers face increasing pressure to build a strong, strategic presence. However, without…
Read MoreForward Solutions Expands Electrical Platform with Merger of Sales Lane
Merger strengthens electrical industry expertise and expands coverage across California and Northern Nevada LEMONT, IL. – April 14, 2026 – Forward Solutions, a commercial growth platform for B2B manufacturers, today announced the merger of Sales Lane, a California-based manufacturers’ representative firm specializing in lighting and electrical solutions. Founded in 2019, Sales Lane serves customers across…
Read MoreFields Electrical Sales has Merged with Forward Solutions to Drive Electrical Channel Growth
A Stronger Electrical Network Forward Solutions is excited to announce that Fields Electrical Sales has merged with Forward Solutions, joining our growing electrical channel network. This partnership strengthens our ability to support manufacturers and customers nationwide. A Legacy of Leadership Fields Electrical Sales has been an electrical channel leader since 1934, serving customers across Ohio,…
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