Forward Vision.

Our Values. Our Team. Our Brands.

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Our Values

Integrity

We build human-centered relationships with honesty and ethics.

Accountability

We own the results.

Continuous Improvement

We continuously innovate better strategies and invest in our people and the business.

Perseverance

We are driven from within for joint success.

Teamwork

We support, encourage, and communicate.

Our Team

Joe Orednick CEO

As CEO of Forward Solutions, Joe brings over 30 years of industry experience helping manufacturer partners, distributor customers, and end users achieve sustainable growth. With his leadership across all divisions, he provides a clear vision in establishing a culture of integrity, accountability, continuous improvement, perseverance, and teamwork geared to deliver the highest level of customer value.

Todd Zimmerman CFO

Tony Lasita COO

Paul Dennis CIO

Paul’s 25 years of experience as a successful business and sales executive led him to build out a CRM system for a consortium of agencies that eventually merged with Avision. In his role as the CIO, Paul led the technology integration of multiple Forward Solutions acquisitions and the development of SaleSpark™, a sales and revenue enablement software launching in 2023 for OneSolution, Avision, and Curate.

Gary Clark Senior VP Channel Development and Communications

Gary’s career in the manufacturing and distribution industry spans over 35 years. With his focus on industrial distribution channels, Gary has served as President of OneSolution™ and has Certified Professional Manufacturer’s Representative (CPRM) credentials. As Senior VP of Channel Development and Communications, Gary continues to cultivate existing distribution channels and develops new channels for the advanced growth of Forward Solutions manufacturer and distributor partners.

Jeff Fordham Senior VP Corporate Development - M&A

Gina Tsiropoulos VP
Marketing

Linda Ryley Human
Resources Director

With over 28 years of expertise as a strategic human resources business partner, Linda is a results-focused leader motivated to deliver organizational success through people and culture. Having served in HR leadership roles with SitusAMC Holdings Corporation, she cultivates partnerships with business divisions to drive global talent management activities such as workforce planning, talent acquisition, workforce progression, and succession planning.

John Shoffner III President of Avision

Over the last 3 decades, John Shoffner delivered value for manufacturers, distributors, and end users in the facility supply channel. Strong relationships developed over the years allowing him to connect people with the information, resources, and solutions they need to succeed. As the President of Avision, John provides leadership, focus, and alignment for the organization to drive value for customers and the industry.

Billy Moore President of OneSolution

Billy brings more than 35 years of experience in sales, business partner management, and team leadership to the organization. As the President of OneSolution, he is responsible for developing partner relationships, growing sales, and accelerating marketing. He leverages business strategy, sales coaching, and technology to successfully meet the goals of the business while navigating supply chain fluctuation and supporting customers and partners.

Katie Stowe President of
Curate

Al Stearns President of
StruXur

Craig Martin President of
C3 Team

Craig’s 30+ years of experience transforming growth for both Fortune 500 and small companies underpins his ability to step into a situation, quickly understand the issue from the customer, and chart out a winning resolution. In his role as the President of C3 Team, he employs proven management techniques and expertise in strategic planning, product development, resourcing, and distribution management to accelerate and sustain growth for his customers.

Our Brands

Forward Vision.

Our Values. Our Team. Our Brands.

Our Values

Integrity

Accountability

Continuous Improvement

Perseverance

Teamwork

Our Team

Our Brands

Consulting Services for Commercial Building Health and Wellness

Sales and Marketing for Facility Supplies and Foodservice Disposables

Sales and Marketing for the Foodservice Equipment and Supply Channel

Consulting Services for Manufacturer and Distributor Transformation and Growth

Inside Sales for Lead Generation and Demand Creation

Sales and Marketing for Industrial/MRO and Construction Channels

Sales and Marketing for Manufacturers of Industrial Packaging Solutions

Sales and Marketing for Power Utility and Telecom Companies

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