Serious About Growth: Forward Solutions Is Betting Big on Telecom and Utility Agencies—Are You In?
HERSHEY, Pa., May 27, 2025 (GLOBE NEWSWIRE) With support from Forward Solutions, StruXur® is expanding quickly across the telecommunications and power utility industries. As a result, its territory now spans 27 states and continues to grow. StruXur was established in 2022 through Forward Solutions’ strategic acquisition of Utility Sales Associates. In addition, it expanded in 2023 with the acquisitions of Upper Midwest Utility Sales and Madigan and McCune. As part of Forward Solutions, StruXur benefits from continuous investment in sales and marketing enablement, training, and other critical growth resources, positioning itself as the premier outsourced sales organization for manufacturers seeking access to key customers in these industries.
Navigating an Evolving Industry
The telecommunications and power utility industries are changing at an unprecedented pace. For example, the U.S. is projected to invest billions in network infrastructure while power demand rises alongside new data centers. Manufacturers’ rep agencies must adapt quickly. However, consolidation, shifting regulations, and evolving customer expectations make it difficult for smaller agencies to keep up.
"The telecommunications and power utility industries are evolving rapidly, and StruXur is at the forefront of that change. By continuously investing in our people, technology, and partnerships, we are equipping manufacturers and our team with the resources and expertise they need to thrive in this dynamic market.” - Shawn Offenbacher, President of StruXur
Reducing the Burden of Back-Office Operations
For many agency owners, the passion lies in building relationships and driving sales—not managing finance, HR, or IT. As the industry grows more complex, the operational side of running a business begins to become an increasing burden. Instead of focusing on sales, owners often find themselves consumed by administrative tasks like payroll, compliance, benefits management, and more. These responsibilities pull them away from revenue-generating activities and can make it difficult to maintain the high-touch customer relationships that help set agencies apart.
Forward Solutions reduces operational roadblocks with comprehensive back-office support. For instance, our finance team ensures accurate reporting, cash flow management, and strategic planning. Meanwhile, HR specialists manage employee benefits, training, and compliance. As a result, owners can focus on customer engagement instead of administrative burdens.
The Forward Solutions managed IT infrastructure ensures secure, modern systems that streamline operations and improve productivity. With these essentials covered, agency leaders can concentrate on driving customer engagement, deepening relationships, and delivering faster, more impactful outcomes for the manufacturers they represent.
Planning for the Future: Succession & Growth
Every agency owner must eventually consider succession. Unfortunately, many lack a clear successor due to limited internal candidates or employees without financial ability. Consequently, traditional buyout structures often carry risk, especially if performance drops without the original owner. Therefore, Forward Solutions and StruXur provide financial stability and long-term strategies that remove these barriers.
Forward Solutions and StruXur help owners move past common challenges with solutions designed for long-term success. With the backing of a strong financial foundation and a forward-looking growth strategy, Forward Solutions creates pathways for owners to unlock new possibilities. Agencies gain the resources to scale faster, expanding their sales reach, increasing speed to market, and engaging end users on a deeper, more connected level. This not only drives growth for the agency but also delivers stronger results for the manufacturers they represent by enhancing brand visibility and customer impact. Instead of carrying the weight of long-term financial risk alone, owners gain stability, a trusted support network, and the confidence that their business, team, and customer relationships will continue to thrive.
Forward Solutions provides the capital and infrastructure needed to expand into new territories, invest in additional sales resources, and enhance operational capabilities without taking on financial risk alone. With access to a broader network of manufacturers, distributors, and industry relationships, Forward Solutions and StruXur accelerate growth all while maintaining the customer-focused approach.
Customer Access & Market Expansion
As manufacturers consolidate, agencies face increased pressure to maintain their manufacturer relationships and ensure continued access to customers. A strong sales strategy and deep industry relationships are critical to staying competitive. StruXur strengthens their market position by leveraging outside and inside sales teams, channel partner networks, and data-driven insights that provide unparalleled visibility into customer needs. With access to a broad geographic reach and comprehensive resources, StruXur can strengthen manufacturer relationships, and remain a trusted partner in an evolving landscape.
A Stronger Future with Forward Solutions
Forward Solutions and StruXur remain committed to strengthening its capabilities and driving innovation within the telecom and power utility industries. Forward Solutions provides the tools, technology, and financial strength to scale and adapt to a rapidly changing industry. By eliminating operational burdens, StruXur is able to focus on what truly matters —building lasting relationships and driving success in the telecom and power utility industries.
About StruXur®
StruXur is an outsourced sales organization representing a complementary group of manufacturers whose products help customers in the power utility and telecommunications industry. StruXur’s team of industry experts provide access to a full portfolio of reliable solutions that connect fiber and power. We serve customers in the power utility industry, including transmission & distribution, substation, metering, gas, engineering firms, overhead & underground, and contractors. Additionally, our support for telecommunications customers spans testing solutions, physical layer products, access products, CATV, networking, service providers, engineering firms, and contractors.
Learn more at StruXur's Website
About Forward Solutions
Forward Solutions is the engine behind a national portfolio of outsourced sales and service brands — including Avision®, C3Team™, Curate®, Electris360™, OneSolution™, PJ Boren, RelyPak®, StruXur®, and Xpand Demand™. We handle back-end operations and connect customers to outsourced sales across multiple channels, providing a smarter, more scalable path to growth.
More news on StruXur mergers and acquisitions can be found in Resources.