Forward Vision.

Our Values. Our Team. Our Brands.

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Our Values

Integrity

We build human-centered relationships with honesty and ethics.

Accountability

We own the results.

Continuous Improvement

We continuously innovate better strategies and invest in our people and the business.

TEAMWORK

We support, encourage, and communicate.

INTENTIONAL EXECUTION

We act with purpose to achieve meaningful results and drive success.

Forward Solutions Leadership

Joe Orednick President / CEO

As President / CEO of Forward Solutions, Joe brings over 30 years of industry experience helping manufacturer partners, distributor customers, and end users achieve sustainable growth. With his leadership across all divisions, he provides a clear vision in establishing a culture of integrity, accountability, continuous improvement, perseverance, and teamwork geared to deliver the highest level of customer value.

Todd Zimmerman CFO

Tony Lasita Chief Administration and Integration Officer

Tony’s impressive career spans over 30 years in the manufacturing, service, and sales industry. Notably, he played a pivotal role in seamlessly integrating 18 companies that now form Forward Solutions. Tony's commitment to integrating employee perspectives and corporate goals has been instrumental in inspiring ownership, enhancing outcomes, and driving overall employee satisfaction. In his role as the Chief Administration and Integration Officer, Tony prioritizes efficiency in policies, execution of core values and division performance as Forward Solutions continues its expansive growth.

Paul Dennis CIO

Paul’s 25 years of experience as a successful business and sales executive led him to build out a CRM system for a consortium of agencies that eventually merged with Avision. In his role as the CIO, Paul led the technology integration of multiple Forward Solutions acquisitions and the development of SaleSpark™, a sales and revenue enablement software launching in 2023 for OneSolution, Avision, and Curate.

Jeff Fordham Senior VP Corporate Development - M&A

Gina Tsiropoulos Senior Vice
President of Marketing

Linda Ryley Human
Resources Director

With over 28 years of expertise as a strategic human resources business partner, Linda is a results-focused leader motivated to deliver organizational success through people and culture. Having served in HR leadership roles with SitusAMC Holdings Corporation, she cultivates partnerships with business divisions to drive global talent management activities such as workforce planning, talent acquisition, workforce progression, and succession planning.

Warren Noble Vice President of Manufacturer Development

Our Division Presidents

John Shoffner III
President of Avision

Over the last 3 decades, John Shoffner delivered value for manufacturers, distributors, and end users in the facility supply channel. Strong relationships developed over the years allowing him to connect people with the information, resources, and solutions they need to succeed. As the President of Avision, John provides leadership, focus, and alignment for the organization to drive value for customers and the industry.

Katie Stowe President of
Curate

Craig Martin President of
C3 Team

Craig’s 30+ years of experience transforming growth for both Fortune 500 and small companies underpins his ability to step into a situation, quickly understand the issue from the customer, and chart out a winning resolution. In his role as the President of C3 Team, he employs proven management techniques and expertise in strategic planning, product development, resourcing, and distribution management to accelerate and sustain growth for his customers.

Bill Devereaux President of Electris360

For the past 30 years, Bill Devereaux has dedicated himself to innovative thinking in support of the electrical community, with a steadfast belief in the importance of exceptional customer service. Throughout his career, he has consistently delivered value to manufacturers, distributors, and end-users within the electrical channel.

Bill's commitment to fostering strong relationships has enabled him to connect people with the information, resources, and solutions they need to thrive.

As the President of Electris360, Bill leads with a focus on alignment, vision, and delivering measurable value for both customers and the industry at large.

Billy Moore President of OneSolution

Billy brings more than 35 years of experience in sales, business partner management, and team leadership to the organization. As the President of OneSolution, he is responsible for developing partner relationships, growing sales, and accelerating marketing. He leverages business strategy, sales coaching, and technology to successfully meet the goals of the business while navigating supply chain fluctuation and supporting customers and partners.

Jim Boren President of Philip J. Boren, Inc.

With over four decades of experience, Jim's passion and expertise remain at the heart of the business. Adeptness in fostering robust, enduring relationships has been a cornerstone of the organization's expansion and growth. PJ Boren's solution-oriented approach has consistently yielded singular and beneficial outcomes for customers, manufacturers, and the team.

As a seasoned strategist, Jim ensures the entire organization is streamlined and focused on delivering maximum value to all stakeholders. With a forward-thinking approach, the PJ Boren team paves a path toward continuous growth and innovation.

Shawn Offenbacher President of StruXur

Shawn brings 30 years of industry expertise, having held pivotal roles in sales, sales management, and leadership across distribution and manufacturing. Currently, Shawn spearheads strategic planning, sales team development, and company sales growth. He is instrumental in enhancing our solutions offerings, aligning the team with manufacturers' goals and driving the execution of our company vision.

Chris Strauss President of Xpand Demand

Over his career, Chris Strauss has helped build leading brands in the retail, foodservice, janitorial services, and pharmaceutical industries. With experience with both the client and service provider side of the industry, Chris has a unique perspective in understanding what is essential to Xpand Demand's clients and what matters to their end customers.

As the President of Xpand Demand, Chris sets strategy and drives execution to advance their client's brands, sales efforts and market position.

Our Brands

Forward Vision.

Our Values. Our Team. Our Brands.

Our Values

Integrity

Accountability

Continuous Improvement

TEAMWORK

INTENTIONAL EXECUTION

Forward Solutions Leadership

Our Division Presidents

Our Brands

Sales and Marketing for Facility Supplies and Foodservice Disposables

Sales and Marketing for the Foodservice Equipment and Supply Channel

Full-Service B2B Strategy & Digital Marketing Agency

Sales and Marketing for the Electrical Channel

Sales and Marketing for the Electrical Channel

Sales and Marketing for Industrial/MRO and Construction Channels

Outsourced sales and marketing to E- Commerce and Retail Channels

Sales and Marketing for the Electrical Channel

Sales and Marketing for Manufacturers of Industrial Packaging Solutions

Sales and Marketing for Power Utility and Telecom Companies

Inside Sales for Lead Generation and Demand Creation

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