RB Sales and ElectroRep Merge with Forward Solutions to Expand Electrical Channel Operations
A Strategic Step for Growth
Forward Solutions, an outsourced marketing and sales leader, proudly announces that RB Sales and ElectroRep have merged with Forward Solutions. This move expands operations, strengthens the company’s national presence, and sets the stage for long-term growth in the electrical channel.
ElectroRep Inc., a trusted name since 1960, has successfully served customers in California and Northern Nevada. Their dedication to creating demand for manufacturers has built a strong reputation for excellence.
Meanwhile, R/B Sales Corporation, founded in 1977, has been a driving force in Kansas, Missouri, Iowa, and Nebraska. Its deep relationships with national end users and focus on service excellence have made it a respected leader in the market.
Together, these companies bring decades of proven performance and complementary strengths to Forward Solutions.
Building a Unified Electrical Division
The merger of ElectroRep and R/B Sales within Forward Solutions creates a powerful new electrical division. By combining ElectroRep’s data-driven systems with R/B Sales’ national end-user relationships, the division delivers a more complete approach to serving electrical distributors, OEMs, MROs, contractors, and engineers.
As a result, Forward Solutions now offers enhanced sales expertise and a broader customer reach than ever before.
Leadership Perspectives
President / CEO of Forward Solutions, Joe Orednick, expressed great enthusiasm about the mergers, stating, "We are thrilled to welcome ElectroRep and R/B Sales into the Forward Solutions portfolio. These mergers mark the beginning of a new era as we strategically invest in the electrical channel. Additionally, it positions us to unlock immense potential, drive sustainable growth, and deliver unparalleled value to our customers through insights and data."
Kelly Boyd, CEO and President of ElectroRep, expressed excitement about the collaboration, stating, “Joining forces with Forward Solutions marks another thrilling milestone for ElectroRep. We were impressed by Forward Solutions remarkable track record in uniting multiple mergers seamlessly, making this partnership highly enticing. By combining our culture and investments with Forward Solutions resources, we have the catalyst to deliver diverse and unique solutions that address evolving trends in the Electrical market. This merger allows ElectroRep to maintain local strategies while implementing broader initiatives and enhancing specialization where needed. We are proud to be Forward Solutions first step into the electrical channel, unlocking compelling opportunities for our employees, customers, and the manufacturers we represent.”
President of R/B Sales, Bill Devereaux, echoed this sentiment, emphasizing the value that the merger will bring to customers. "We are excited to join Forward Solutions and become part of their growth strategy. Our unwavering commitment to growing sales, marketing, and service aligns seamlessly with Forward Solutions vision. Together, we will deliver exceptional experiences to electrical distributors, contractors, and other end users across the region."
Customer Impact
The new electrical division operates under the Forward Solutions umbrella while maintaining the individual expertise, relationships, and strengths of both ElectroRep and R/B Sales. Furthermore, customers can expect uninterrupted service as the companies integrate.
Each business will enhance its operations to provide more personalized and comprehensive support within its established territories.
Key Takeaways
- RB Sales and ElectroRep merge with Forward Solutions, creating a new electrical channel division.
- The merger combines regional expertise, data-driven systems, and deep customer relationships.
- Clients benefit from expanded coverage, stronger partnerships, and seamless service continuity.
- Forward Solutions gains enhanced capacity to deliver insights, growth, and innovation across the U.S. electrical market.
About Forward Solutions
Forward Solutions is the parent company of a diverse group of B2B manufacturer representatives and consulting divisions dedicated to facilitating client growth in rapidly evolving markets.
With a seasoned team spanning business strategy, business intelligence, human resources, IT, marketing, and finance, Forward Solutions provides comprehensive support to each division. This structure empowers teams to concentrate on driving sales expansion and delivering exceptional results.
Their diverse portfolio includes leading manufacturer representative groups such as Avision, Curate, Electris360™, OneSolution™, RelyPak™, and StruXur™. In addition, specialized services are offered through C3Team™, the consultancy division, and Xpand Demand™, the dedicated inside sales team designed to meet the needs of manufacturers and distributors.
Learn More
Forward Solutions Investment in the Electrical Channel
Contact:
Gina Tsiropoulos, SVP of Marketing