Fields Electrical Sales has Merged with Forward Solutions to Drive Electrical Channel Growth
A Stronger Electrical Network
Forward Solutions is excited to announce that Fields Electrical Sales has merged with Forward Solutions, joining our growing electrical channel network. This partnership strengthens our ability to support manufacturers and customers nationwide.
A Legacy of Leadership
Fields Electrical Sales has been an electrical channel leader since 1934, serving customers across Ohio, West Virginia, Michigan, Southwest Virginia, and Western Pennsylvania. The company represents premier electrical product manufacturers to distributors, contractors, and engineers. It also focuses on strategic vertical markets such as data centers, electric vehicles, factory automation, and solar projects.
A Shared Commitment to Growth
President and CEO of Forward Solutions, Joe Orednick, explained, “Field Electrical Sales has long been known for its commitment to quality and deep understanding of the market. By joining forces, we’ll be able to offer unparalleled support to manufacturing and distribution partners across a broader geographic spectrum. This enhanced reach will continue to address the market trend of consolidation, centralized decision-making, and servicing projects that scale multiple regions. This is a win-win for everyone involved, especially our customers, who will benefit from a truly best-in-class experience.”
As a result, this merger combines two teams with strong regional expertise and a shared focus on service excellence. It expands the combined group’s ability to respond quickly to customers’ evolving needs.
A Partnership Built on Strength
Skip Watson, CEO and Owner of Field Electrical Sales, added, “We're excited to be welcomed by the talented team at Forward Solutions. Their expertise perfectly complements our existing offerings, and together, we'll be a force to be reckoned with in the industry.”
Moreover, both companies share a deep commitment to innovation, collaboration, and customer success. This merger enables stronger partnerships with manufacturers and distributors while increasing efficiency across markets.
Enhanced Customer Value
Paul Staten, President, continued, “This strategic move allows us to provide our customers with even greater value and a wider range of solutions, all backed by the combined strength and reputation of both companies.”
In turn, clients of both organizations can expect a seamless transition as the two entities integrate their strengths. Partners and stakeholders can anticipate continued dedication to excellence, backed by the unmatched expertise that Field Electrical Sales brings.
Furthermore, this merger opens new avenues for growth and collaboration within Forward Solutions’ electrical division, ensuring long-term value for customers and partners.
Key Takeaways
- Fields Electrical Sales merges with Forward Solutions, strengthening the combined electrical channel network and expanding national reach.
- The merger enhances Forward Solutions’ ability to support manufacturers, distributors, and customers through expanded geographic coverage and expertise.
- Together, the companies bring more than 90 years of industry leadership and experience to deliver value-driven results.
- Clients can expect a seamless transition, ensuring consistent service, trusted relationships, and increased access to sales and market intelligence resources.
- The partnership reinforces a shared commitment to innovation, collaboration, and customer success within Forward Solutions’ electrical division.
- This milestone marks another strategic step in Forward Solutions’ mission to create connections that move businesses forward.
About Fields Electrical Sales
Field Electrical Sales has been a trusted manufacturer representative group in the electrical channel for 90 years. The agency has built a reputation for excellence among its manufacturing partners.
Headquartered in Lebanon, Ohio, the company employs 37 team members—18 customer service experts and 19 sellers—who proudly serve distributors and end users across the region. Together, they bring deep product knowledge and lasting relationships that make a measurable impact.
About Forward Solutions
Forward Solutions is the parent company of a diverse group of B2B manufacturer representatives and consulting divisions dedicated to facilitating client growth in rapidly evolving markets.
With a seasoned team spanning business strategy, business intelligence, human resources, IT, marketing, and finance, Forward Solutions provides comprehensive support to each division. This structure empowers teams to concentrate on driving sales expansion and delivering exceptional results.
Their diverse portfolio includes leading manufacturer representative groups such as Avision, Curate, OneSolution™, RelyPak™, and StruXur™. In addition, specialized services are offered through C3Team™, the consultancy division, and Xpand Demand™, the dedicated inside sales team designed to meet the needs of manufacturers and distributors.
Learn More
Forward Solutions Investment in the Electrical Channel
Contact:
Gina Tsiropoulos, SVP of Marketing